ITCHY AND BURNING SKIN REMEDIES Usually occurs in small areas of arms and legs but may affect the whole body. Dry skin is the most common cause of itching. Other causes may include rashes and inflammation of the skin. Sometimes there is redness, bumps, spots, blisters, or dry, cracked, or scaly texture to the skin. Sometimes the itchiness lasts a long time and can be intense. The more it itches and burns, the more we scratch. Breaking this itch-scratch cycle can be difficult, but did you know that scratching could also damage your skin and cause infection? REMEDY: Here's how to stop the cycle: Apply M32 Heal rescue lotion immediately and frequently. Bathe with M32 Clear face and body wash and continue to moisturize with M32 Heal.